Category Archives: books

Blueprint for Counter Education Redivivus

I just received word that Paul Cronin, Rob Giampietro, Adam Michaels and Jeffrey T. Schnapp received a generous Graham Foundation grant for an exhibition analyzing and completing the inimitable Blueprint for Counter Education by Maurice R. Stein and Larry Miller, from which I quoted in this recent post. At the time I was writing a last-minute letter of support for the grant proposal, which I reckon it’s now safe to share with a new image and a few links. The fact that it fits 18 of my 30 subject tags indicates the project’s richness and its closeness to my heart! The Chicago-based Graham Foundation Graham Foundation for Advanced Studies in the Fine Arts is a wonderful institution that supported my first and last translation effort in the late ’90s.

Maurice R. Stein, Larry Miller & Marshall Henrichs; Blueprint for Counter Education, 1970, New York. Photo: Project Projects.

Maurice R. Stein, Larry Miller & Marshall Henrichs; Blueprint for Counter Education, 1970, New York. Photo: Project Projects.

23 January 2014 Dear Sir or Madam, I am writing in support of the project Blueprint for (a Media Archeology of) Counter Education, as presented to the Graham Foundation’s “Production and Presentation” grant category by Jeffrey Schnapp, Adam Michaels and Rob Giampietro. The proposed project as a natural successor to Schnapp and Michaels’ triumphant The Electric Information Age Book (TEAIB), an experiment intimately linked to the Blueprint project in form and subject matter. The book TEAIB defines the parameters of a short-lived and largely forgotten type of publication, variously described as the kinetic paperback, the inventory book and the experimental paperback. Beginning with The Medium is the Massage—the groundbreaking 1967 book written by Marshall McLuhan, designed by Quentin Fiore and ‘produced’ by Jerome Agel—these revolutionary little books rewrite the rules of style, layout and distribution. They also declare the irrelevance of divisions between highbrow and lowbrow, art and advertising, word and image, and (most crucially) form and content. This complicated mix of moves perfectly embodies McLuhan’s observation that the medium is the message. Continue reading

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remember your life up to this point, then forget it

Marshall Henrichs, Poster #3 for the “Blueprint for Counter Education”: Modernism as Meditative Environment / Post-modernism as participatory environment …

In honour of main man Phil Ford‘s latest spate of alt-pedagogical ramblings over at Dial M, here are some excerpts from a Norman Birnbaum review in Change, vol. 2, no. 5 (Sep. – Oct., 1970), pp. 69-74. Thanks Jeffrey Schnapp for alerting me to this. -GL

Before us is a Blueprint for Counter Education, described as “curriculum handbook, wall decoration, shooting script,” and prepared by Maurice Stein (age 44, formerly professor of sociology at Brandeis and now dean of humanities at the California Institute of the Arts) and Larry Miller (age 24, one of Stein’s students at Brandeis). Blueprint consists of a box with the following description:

Inside this box are three charts and a book, the tools for creating a new educational environment. This counter-university makes obsolete the traditional university process. Surrounded by charts, the participant will be confronted by ideas and issues that compel him to interact with everything going on around him—from movies, to riots, to political campaigns. There is no textbook, no syllabus, no final exam; and the “Faculty” includes Marcuse, McLuhan, Eldridge Cleaver and Jean-Luc Godard, The Revolution Starts Here. Continue reading